People are being advertised to more than ever before and are developing 'ad fatigue'. Ad fatigue is a tough opponent to beat. Put simply, it is the drop in interest caused by seeing the same advertising again and again. That gym ad that promises you'll look like the model for just £30 a month – you've...
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Intelligent disruption is shaking up the economy at large. It takes established techniques or products, looks at them with the consumer in mind and creates something better in their place. Disruption applies to two categories – disruption in product creation, and disruption in marketing. Each is useful, and will apply depending on what your business is...
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As the year comes to a close, we like to take a brief look back at the projects that have made waves in design and advertising. 2017 has been a big year, making it the perfect environment for new and unique ideas to emerge. Here are a few big (and small) events from the world...
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Thanks to our long-standing relationship, The Gate trusted us to rebrand their offering to reflect their bold new refurbishment, and pitch them as a modern, edgy destination. Having worked with The Gate for over five years, we are excited to help them usher in their new vibe with a truly unique creative campaign across print, TV...
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At Bright Spark Creative, we know how tricky it can be to engage your customers. To make sure we can grab, and keep, consumer attention, we keep up-to-date with the latest marketing trends and techniques to make your brand look better and work harder, too. So what if we told you a staggeringly simple secret to...
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At Bright Spark Creative, we’re always welcoming new clients. We love helping brands make the most of their identity, particularly by creating intriguing, impactful advertising. We did just that for our new client – The Inn Collection Group. One of their key brands, The Kingslodge Inn, provides hearty, home-cooked food in an unexpected country-style inn,...
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Imagine you need to get to somewhere for a meeting, but you don’t know how to get there, or even where you are now. You set out on your journey, but find the road signs blank. You check your phone for a map, but you’ve got no signal. Unsurprisingly, you miss your meeting. This is the...
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Think about adverts that have grabbed your attention. What do they have in common? In one form or another, they all contain three primary elements: Stop, Tell, and Call. This might seem a little cryptic, but it's actually pretty simple and, if used cleverly, can be used in a myriad of ways to create show-stopping, attention-grabbing, results-producing...
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The winter months can prove a tough time for some industries, with a drop in engagement levels as the minds of potential customers wander elsewhere. In few fields is this as true as it is for driving instructor recruitment, which, for the rest of the year, is a serious contender in the job market. Putting the...
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