Brands Evolve

A lot of business' start-off like a checklist.   Meaningful Name, Check! (Sometimes not even meaningful). Snazzy logo, Check! Brand guidelines, Check! Website, Check!   You get the idea. They get all of their materials ready in the first few months and wonder why things start to feel a bit stale some two years down the line.   Google's logo is a great example...

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The Value of Work Experience

Fresh out of university with an advertising degree, I thought I could sneeze and someone would hire me. It quickly became apparent that I had a long way to go.   I started asking if I could come in and get some work experience instead of a paying job, the conversations changed. People were more welcoming and...

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The Advantages of Social Media Marketing for Your Business

As of 2018, almost 90% of marketers state that their social media efforts have increased exposure for their business, whilst 75% say they have increased website traffic via social media. This statistic alone proves that the benefits of social media marketing cannot be overlooked.   An active Social Media presence provides your business with great opportunity to:   •...

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Mobile-First Website Design

Mobile-First Website Design

Did you know that almost 80% of UK web-users use a smartphone for web browsing? Mobile-first design ensures a website works best on mobile devices, with their desktop or larger-format versions being of secondary importance. This approach is becoming more obvious – trends in tiled designs and small, easily digestible sections of homepages has continued this year.   With...

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