Mobile-First Website Design
Did you know that almost 80% of UK web-users use a smartphone for web browsing? Mobile-first design ensures a website works best on mobile devices, with their desktop or larger-format versions being of secondary importance. This approach is becoming more obvious – trends in tiled designs and small, easily digestible sections of homepages has continued this year.
With many web designers and agencies choosing to design mobile-first, it’s worth drilling down into why it’s important, when to do it and how to get round the issues it can create. We’ve determined four key questions to work out if mobile-first is the way to go:
1. Are your users likely to access the site on mobile?
A key to determining whether mobile-first is the right move for your brand is knowing your user. Working out who your average user is can help inform best practice. For example, an older user, while they may be mobile-savvy, may prefer desktops to do their online shopping. A user, still in their teens, would often access the web on a smartphone, far more often than on a laptop or desktop computer.
2. What is your website going to do?
Another important consideration is what your site does. Most internet users will expect certain types of site to be primarily used on mobiles. Social media and news sites, for example, benefit from being mobile-driven.
3. Would your brand benefit more from an app?
There are certain circumstances when an app is a more suitable choice than a mobile site. If your site needs to be interactive – a game or educational project, for example, or needs to use extra resources for heavy data processing, an app is perfect. Certain functions, like GPS tracking or offline content might call for an app, too.
4. Does your website need multiple points of access?
Consumers are becoming used to online experiences that transfer between devices, allowing them to begin browsing, shopping or watching video on one device and then continue on another. For websites in need of cross-platform accessibility, it is important to design each element – mobile sites, desktop sites, apps, to each be recognisable as part of a set.
So, what’s the answer? Should your web project be developed mobile-first, or concentrate on desktop presence? The answer differs project to project. The one thing that’s certain is that your site must work on a mobile, a tablet and in a browser, or you risk turning customers away.
To make sure your website works well in every context, looks great and had SEO-ready written content, and makes it easy to generate leads and sales, get in touch – Bright Spark Creative can help. Call +44 (0) 191 276 5566 or email firstname.lastname@example.org.