Bright Spark Creative | RED Driving School
51608
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RED Driving School

RED is the largest school of motoring in the UK.

 

Pre-Christmas is a traditionally low-recruitment period for instructors.

 

Using images associated with Christmas, in the form of the unwanted present and a turkey, we created a humorous, interesting and impactful trade magazine campaign.

 

The recruitment of new instructors improved dramatically during the period of the campaign.

Date

2nd September 2015