RED Driving School - Bright Spark Creative
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RED Driving School

RED is the largest school of motoring in the UK.


Pre-Christmas is a traditionally low-recruitment period for instructors.


Using images associated with Christmas, in the form of the unwanted present and a turkey, we created a humorous, interesting and impactful trade magazine campaign.


The recruitment of new instructors improved dramatically during the period of the campaign.


2nd November 2015