Exeter's Princesshay - Bright Spark Creative
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Exeter’s Princesshay

Following a major refit, the Land Securities owned shopping centre in Exeter needed to make a major statement about its women’s fashion offering.

 

Large posters were used to create the necessary impact using hugely stylish imagery, heralded as the best advertising photography of the year.

 

Princesshay experienced increased footfall and additional sales of £4.5 million in less than a year.

Date

2nd January 2016