High-End Branding For Meridian Contract Furniture
Meridian Upholstery is a high-end upholsterer and furniture manufacturer from County Durham. They have had great success growing their business in the contract furniture sector. Supplying a wide range of brands, they have contracts with giants like the BBC, Burger King and Hilton Hotels, alongside an ever-growing number of bars, restaurants, hotels, cruise ships and more. They needed branding to help reflect their position in the market.
To help continue their growth, Meridian commissioned the team at Bright Spark Creative to create a sub-brand to appeal to the contract furniture market. We identified a need for image-led content, allowing potential and existing customers to see Meridian furniture in the variety of unique settings it has been created for.
We created the Meridian Contract Furniture branding to mirror and uplift the existing Meridian Upholstery style, taking it in a more upmarket direction. The isolated ‘M’ icon, used within the logo and as an initial loading element on the website, allows for an instantly recognisable, highly reusable device that can be deployed online, in print and across labelling on products.
Working with the client, we commissioned photography of some of the more unique venues Meridian Contract Furniture serves. We built the website to showcase products in-situ, as well as displaying individual seating products in-depth on their own pages.
Showcasing the wide variety of bespoke furniture Meridian produces and showing the products in detail strikes an ideal balance – demonstrating to customers how striking the products can look, and allowing them to imagine them in the spaces they manage.
The final brand, centered around the Meridian Contract Furniture website, uplifts and enhances the Meridian offering. It allows contract-sector consumers to imagine the life of the products beyond simply being beautifully produced seating, and allows them to envision it as part of the experience they offer their own customers, whatever their venue.
Contact Bright Spark Creative on +44 (0) 191 276 5566 or email@example.com for web design, brand and business development, print design, and social media management. View more work here.